Whether you buy media on Facebook, Google, or TikTok ads, each has different methods for narrowing down your target audiences. For growth-oriented businesses, it’s crucial to assess your current advertising methods and understand the intricate digital marketing landscape. An exceptional media buyer can offer the expertise and insights required to traverse this field, ensuring your advertising investments are used judiciously and generate optimal returns. As we progress through 2024, the skills required of leading media buyers have broadened significantly. Media buyers must now master a mix of traditional marketing knowledge and innovative digital expertise. Let’s explore some of the key skills that are vital for media buyers in this dynamic environment.
How to Become a Media Buyer in 5 Steps
For example, if an advertiser only wants to target leads in the US, this should be clearly stated. When this step is overlooked, companies may waste money on a target audience that doesn’t fit. Media buyer salaries vary based on experience, location, and industry. According to Glassdoor, media buyers in the United States earn from $63,000 to $106,000 per year. Freelance media buyers or those working for large agencies can earn even more, especially with strong negotiation skills and a proven track record of campaign success. Internships, entry-level marketing jobs, or freelance projects can provide real-world experience.
Post this Media Buyer job to over 200 job boards at once.
Chances are, this was no coincidence, but rather the work of a skilled media buyer who leveraged data and targeting to serve you that perfectly-timed, highly-relevant ad. Purchasing ad space for TV typically takes place during upfront season, during which networks pitch media buyers on the benefits of purchasing time on their network. In integrative negotiations, both parties work together and compromise to ensure each side is getting a good deal that is aligned with their goals. As media buying is based in relationships, this negotiation tactic is typically the most effective. Once you’ve gained the necessary skills and experience, start applying for jobs. Tailor your resume to highlight media buying experience, analytical skills, and campaign successes.
What skills are necessary to be a successful media buyer?
- We’re about to dive deeper into the types of placements media buyers negotiate on behalf of brands and businesses to give you a better understanding of how media buying works.
- An online communications program designed for students who want real-world skills for a variety of industries.
- Use this report to improve your future campaigns and better understand how to reach your target audience.
- Ad agencies and advertising go on these DSPs for bidding on ad inventory and running their ads.
- If you mix up your individual media buys, they’ll be better able to support one another as a “team” working to achieve the goals of your campaign.
Media buying professionals are well versed in negotiation techniques and common industry standards, such as the average cost of leads or what brand exposure should cost. In advertising the terms “value added” or “added value” refer to ad space or impressions tacked on to an agreement without charge. Experienced media buyers can negotiate prices to increase reach or frequency and can often get value added at media channels they have worked with in the past.
- The problem is further exacerbated when you decide to change your placements naming conventions.
- There are large media buying agencies, small media buying companies, and even online digital media buying platforms designed to facilitate direct media purchases by brands or advertisers.
- It’s no surprise why reconciliations are a key reason for delayed payments.
- You also have to conduct market research to understand the audience better and choose the best campaign channels to reach them.
What skills does a Media Buyer need?
This report should include all key performance indicators you tracked throughout the campaign. Use this report to improve your future campaigns and better understand how to reach your target audience. Look into the different media outlets available, their reach, and any upcoming trends for the campaign. Consider traditional and digital media platforms, such as television, radio, websites, newspapers, magazines, etc.
You can use this information to decide which vendors to work with and negotiate with. To maximize the success of your campaign, it’s important to select vendors that have experience and expertise in the media you are targeting. Some DSPs offer pre-segmented audiences for ad campaigns, which can be limiting depending on who your team wants to reach. Simpli.fi offers custom targeting options to guarantee accuracy using unstructured data.
As social media platforms evolve, so do the most effective media buying strategies. Before you start throwing money at these platforms, a seasoned media buyer will want to understand the campaign’s objective, set achievable Software quality assurance KPIs, and understand the budget they are trying to deploy. Understanding the unique engagement metrics and consumer behaviors in each of these environments allows media buyers to create nuanced, effective strategies that span multiple platforms.
Effective collaboration among media buyers, advertisers, and creatives is essential to hitting campaign targets. Clear communication, aligned objectives, and continuous improvement keep everything on track. While some overlap exists between marketing managers and media buyers, these roles typically focus on distinct aspects of marketing campaigns. If you are a seasoned veteran with ROAS-shattering abilities or a beginner looking for your first gig, finding the right role as a media buyer is not always straightforward, even with proven experience. Here are the top destinations Media Buyer job to find a new media-buying job and some secret digital marketing job boards. A media buyer and a social media manager are both roles related to advertising and marketing, but they have different areas of focus and responsibilities.
Media buyers execute the plan by purchasing the ad space and ensuring the campaign runs smoothly and efficiently. To give you a better idea of what your day-to-day might look like as a media buyer, below are some of the general responsibilities you can expect to have in this role. On the other side of the equation is the SSP, where sites and networks offering advertising space place their inventory. The advertising space is also called inventory, and it gets listed on the ad exchange through the SSP.